Business owner

Mal Drury-Rose is the founder of Frifty, including Frifty Consulting, providing a transparent and trustworthy service, based on Mal’s many years’ experience of the rail industry and devolved government including an extensive delivery track record.
With Mal’s 30 years’ experience behind it, Frifty has plenty of achievements and experience to draw on and a network of professionals that we would be more than happy to collaborate with.
Mal has always believed an organisation’s culture and its people are the main routes to success and in his career has worked to get the best out of teams by supporting and leading them, while providing his employers with a professional and committed service. These are values that Frifty hold dear and will offer you.
Welcome to Frifty Consulting.
![]() Extensive Rail CareerOver 20 years in the industry including Virgin Trains | ![]() Safety ManagementTech IOSH and NEBOSH qualifications | ![]() Welsh Government10 years of dedicated service to Wales |
---|
Mal has led teams for over 20 years in the rail sector holding senior positions with Train Operating Companies including regional, intercity and commuting routes and a period at the Rail Delivery Group as Head of Policy and most recently as the Assistant Director Rail for the Liverpool City Region Combined Authority.
Safety has been a key responsibility throughout his career including obtaining Nebosh certification and more recently Technical Membership of IOSH.


Working for Welsh Ministers for 10 years, as Head of Rail and transport projects, Mal has a complete insight in devolved government including the complexities of the civil service process, relationships with local government and dealings at the UK level and transport and passenger organisations, such as Network Rail and Transport Focus.
Mal worked with Network Rail on the Welsh Government’s rail programme and managed the Wales and Borders franchise contract formerly operated by Arriva.
![]() Transport for WalesLed the collaboration phase of the procurement for TfW Rail | ![]() Programme and ProjectsDelivering projects successfully | ![]() Contract ExperienceExtensive experience of major rail contracts |
---|
Mal was one of the first three Executive Directors for Transport for Wales during the procurement phase of the new rail service contract and successfully worked with the Department for Transport to reach principal agreement on the arrangements for the new Wales and Borders rail service contract.
